#Alan L. Johnson
New Product Development | Internet Marketing | Analytics
ValueClick’s ActiveAds
ValueClick’s (www.valueclick.com) ActveAds are a new way for advertisers and publishers to more effectively air banner ads. Â Based on an “infinite” amount of attributes ActiveAds can change ads’ creative directions based on User, Geographical, and Contextual data. Â An interesting product from a company that posted a nice profit in the fourth quarter of last year.Â
-Alan L. Johnson
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The 2010 World Cup
June 15, 2010 - 11:41 am
Posted in Business, General, Marketing, Product Marketing, World News | No Comments
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I am very impressed by this year’s world cup marketing. Â South Africa has done a great job promoting the event as well as ESPN broadcasting the event in the United States. [...]
New “RETWEET” function on Twitter
November 23, 2009 - 10:47 am
Posted in Analytics, Business, General, Marketing, Online Marketing, Social & New Media Marketing, Twitter | No Comments
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Last week, like many, I was added to the Twitter Beta group given a new function RETWEET. Â While Retweeting is no where near a new concept this new button makes it [...]
NAT GEO – Expedition Week
November 22, 2009 - 5:08 pm
Posted in General, Marketing, World News | No Comments
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I don’t know if any of you watched the National Geographic Channel this past week. Â It was their Expedition Week. Â I was told by one of my photographer friends that it [...]
Basics of Social Media ROI
October 30, 2009 - 9:37 pm
Posted in Analytics, General, Marketing, Online Marketing, Social & New Media Marketing, Twitter | No Comments
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This is a great video for anyone who is unclear about what to measure when it comes to Social Media ROI. Â Social Media Marketing is no longer a difficult sell to [...]
Clicky Web Analytics
October 30, 2009 - 1:21 pm
Posted in Analytics, Marketing, Online Marketing, Product Marketing, SEO | No Comments
Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic.Powered by WP Greet BoxI just downloaded Yoast’s Clicky Web Analytics plugin for Wordpress and am enjoying the free features… I especially like the “SPY” mode where you can see people hitting your website in [...]
Madoff Masks are a Marketing Success!
October 26, 2009 - 5:03 pm
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This Halloween it seems as if a new trend has emerged – replacing the traditional ghost or goblin mask with one of a white-collar criminal. Â And, not just any white-collar criminal, [...]
New Windows 7 Promo in Japan
October 23, 2009 - 5:14 pm
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Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic.Powered by WP Greet BoxCheck out the below ad that Burger King just ran in Japan to promo the new Windows 7 operating system… Now Rochester… That’s HUGE!!! Â This 7 layer beast contains more calories [...]
New GRE Video
October 21, 2009 - 7:35 pm
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Where is Interactive Marketing Heading in 2010?
October 21, 2009 - 3:34 pm
Posted in Business, General, Marketing, News, Online Marketing, Product Marketing, Social & New Media Marketing | No Comments
Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic.Powered by WP Greet BoxI received the above email today from Omniture and thought I would share. Â If you hit the Download Now button you get the choice of a webinar discussing 2010 trends or [...]
The Fun Theory DOT COM
October 20, 2009 - 1:30 pm
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Have you checked out VW’s new project -TheFunTheory.com?  The website is “dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the [...]
