#Alan L. Johnson
New Product Development | Internet Marketing | Analytics
New “RETWEET” function on Twitter
Nov 23rd
Last week, like many, I was added to the Twitter Beta group given a new function RETWEET. While Retweeting is no where near a new concept this new button makes it significantly easier and quicker to spread any word to your network. The Retweet button has obvious benefits. Not only do you need not physically write the Retweet, but it maintains the author’s and content’s originality! Great for those accounts that are plagued by plagiarizers. This new social distribution tool on Twitter is great. I’d love to see the analytics behind the button. I imagine everyone is loving it as much as me! For those of you not in the Beta group. I sincerely believe the feature will soon be available for all Twitter users.
Basics of Social Media ROI
Oct 30th
This is a great video for anyone who is unclear about what to measure when it comes to Social Media ROI. Social Media Marketing is no longer a difficult sell to upper management and these basic points will help anyone explain how Social Media can improve their brand awareness, customer engagement, and stimulate future less-costly sales.
Below are some other articles that speak of ROI in relation to Social Media Marketing – Enjoy!
http://mashable.com/2008/07/31/measuring-social-media-roi-for-business/
http://www.socialmediaexplorer.com/2008/10/28/what-is-the-roi-for-social-media/
http://www.nten.org/blog/2009/01/14/three-dimensions-social-media-roi
If you have other articles you’d like to share please submit the link below!
Clicky Web Analytics
Oct 30th
I just downloaded Yoast’s Clicky Web Analytics plugin for Wordpress and am enjoying the free features… I especially like the “SPY” mode where you can see people hitting your website in live time. This seems, so far, like and interesting analytics package…I have traditionally been a Google analytics man, but am liking some of the new social media features of Clicky. I also saw a blog post mentioning Woopra and am going to check that out too. Some people say that they’ve had problems with the analytics source code for Woopra, but I’m still gonna give it a try. More to come soon….
New Windows 7 Promo in Japan
Oct 23rd
Check out the below ad that Burger King just ran in Japan to promo the new Windows 7 operating system… Now Rochester… That’s HUGE!!! This 7 layer beast contains more calories than recommended in one day. WOW! If you’ve eaten one leave a message and let me know how it was!
