#Alan L. Johnson
New Product Development | Internet Marketing | Analytics
The 2010 World Cup
Jun 15th
I am very impressed by this year’s world cup marketing.  South Africa has done a great job promoting the event as well as ESPN broadcasting the event in the United States. The partnership with U2 for a newly created set of songs including S. African choirs was delightful and the graphics created by S. African committee were very cool indeed.  Check out the home of the world cup as well as a schedule of events at the link below.
http://www.fifa.com/index.html
If you are looking for cool apparel from your favorite team or just a Jabulani (Official Ball) check out the following link!
Clicky Web Analytics
Oct 30th
I just downloaded Yoast’s Clicky Web Analytics plugin for Wordpress and am enjoying the free features… I especially like the “SPY” mode where you can see people hitting your website in live time.  This seems, so far, like and interesting analytics package…I have traditionally been a Google analytics man, but am liking some of the new social media features of Clicky.  I also saw a blog post mentioning Woopra and am going to check that out too.  Some people say that they’ve had problems with the analytics source code for Woopra, but I’m still gonna give it a try.  More to come soon….
New Windows 7 Promo in Japan
Oct 23rd
Check out the below ad that Burger King just ran in Japan to promo the new Windows 7 operating system… Now Rochester… That’s HUGE!!! Â This 7 layer beast contains more calories than recommended in one day. WOW! If you’ve eaten one leave a message and let me know how it was!
