Twitter � #Alan L. Johnson

New “RETWEET” function on Twitter

Nov 23rd

Last week, like many, I was added to the Twitter Beta group given a new function RETWEET. While Retweeting is no where near a new concept this new button makes it significantly easier and quicker to spread any word to your network. The Retweet button has obvious benefits. Not only do you need not physically write the Retweet, but it maintains the author’s and content’s originality! Great for those accounts that are plagued by plagiarizers. This new social distribution tool on Twitter is great. I’d love to see the analytics behind the button. I imagine everyone is loving it as much as me! For those of you not in the Beta group. I sincerely believe the feature will soon be available for all Twitter users.

Analytics, Marketing, Online M, Social Distribution, Twitter

Basics of Social Media ROI

Oct 30th

Posted by Alan L. Johnson in Analytics

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This is a great video for anyone who is unclear about what to measure when it comes to Social Media ROI. Social Media Marketing is no longer a difficult sell to upper management and these basic points will help anyone explain how Social Media can improve their brand awareness, customer engagement, and stimulate future less-costly sales.

Below are some other articles that speak of ROI in relation to Social Media Marketing – Enjoy!

http://mashable.com/2008/07/31/measuring-social-media-roi-for-business/

http://www.socialmediaexplorer.com/2008/10/28/what-is-the-roi-for-social-media/

http://www.nten.org/blog/2009/01/14/three-dimensions-social-media-roi

If you have other articles you’d like to share please submit the link below!

Analytics, Internet Marketing, Marketing, ROI, Social Media, Social Media Marketing, Social Media ROI, Web Analytics