Madoff Masks are a Marketing Success!

Madoff

This Halloween it seems as if a new trend has emerged – replacing the traditional ghost or goblin mask with one of a white-collar criminal.  And, not just any white-collar criminal, the man who single handily masterminded the largest ponzi scheme ever – Bernie Madoff.

Early reports show his mask is one of the top selling items of the holiday season. This type of product is always interesting to me because it shows the true beauty of getting marketing correct.  An opportunity arose to merchandise a novelty product in tandem with  a land mark event  and they got it right! Kudos to the team behind the mask… I only have one question? When will Billy Fucillo make his own mask and give it away to kids? Maybe next Halloween? Maybe a few commercials Billy?

Wildflower, Clover, Sweet Clover, Goldenrod, Aster – Honey Anyone?

HoneyYesterday, I was out and about (had to go to the grocery store) when I happened across a house with signs out front indicating honey for sale.  I thought about it for a second and then pulled my car over to check it out.  To my suprise as I pulled in the driveway there was no honey on the table out front, so I shut off my car and walked up towards the front door. All of a sudden an old man appeared through the side door and yelled for me to come over, so i did.

To my delight I spent close to an hour learning about Bees, Honey, Pollination, Types of Flowers, and other varying factors critical to the efficient maintenance of bee hives.  What an experience.  I even indulged in samples of over 6 different kinds of honey! I ended up buying over 10lbs of Honey (4 different kinds!) but could not feel better about the purchase.  It’s organic, local, and has already done wonders to clear up my allergies! ;)  Below I have attached a bunch of links that will help you get more familiar with Beekeeping and the art of producing honey.

Honey Bees and Beekeeping:

Commercial producers:

New Windows 7 Promo in Japan

Check out the below ad that Burger King just ran in Japan to promo the new Windows 7 operating system… Now Rochester… That’s HUGE!!!  This 7 layer beast contains more calories than recommended in one day. WOW! If you’ve eaten one leave a message and let me know how it was!

vertical

New GRE Video