#Alan L. Johnson
New Product Development | Internet Marketing | Analytics
Basics of Social Media ROI
Oct 30th
This is a great video for anyone who is unclear about what to measure when it comes to Social Media ROI. Â Social Media Marketing is no longer a difficult sell to upper management and these basic points will help anyone explain how Social Media can improve their brand awareness, customer engagement, and stimulate future less-costly sales.
Below are some other articles that speak of ROI in relation to Social Media Marketing – Enjoy!
http://mashable.com/2008/07/31/measuring-social-media-roi-for-business/
http://www.socialmediaexplorer.com/2008/10/28/what-is-the-roi-for-social-media/
http://www.nten.org/blog/2009/01/14/three-dimensions-social-media-roi
If you have other articles you’d like to share please submit the link below!
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